At the beginning we were a school without a name. So I wrote down a 100 names that I liked a lot including Triana, Santana, Alameda . . . Then a Belgian friend Johnny suggested "Isla". I wasn’t at all sure – it reminded me of the Madonna song "La isla bonita" and seemed to be more related to beaches than language courses. But I decided to include it and we handed out our list with 101 names to everyone we knew. I was amazed when more than 90% of the people said the name they liked best was "Isla". So Amanda and I decided on that one but to lend it a bit of seriousness we told everyone it was an acronym for Instituto Salmantino de Lenguas Aplicadas (Salamanca Institute for Applied Languages).